пятница, 24 февраля 2012 г.

Psytechnics Wins New Funding and Appoints Vice President of Marketing; New round of investment and strategic appointment of Benjamin Ellis to extend leadership and QoE Market Momentum.

BOSTON -- Psytechnics, the global leader in voice, video and multimedia Quality of Experience (QoE) assessment for mobile, fixed and converged network service providers, announced that it has closed its latest round of financing from existing investors and appointed a new Vice President of Marketing.

This round of funding brings total capital raised for Psytechnics to over $20M, from partners including 3i, GIMV, NIF, NVP and BT. The funding will be used to enhance global sales and marketing efforts aimed at meeting the growing demand for Quality of Experience software for VoIP, IPTV and 3G services.

In addition to the further resources made available through funding, as part of its larger growth initiative, Psytechnics has named Benjamin Ellis as its Vice President of Global Marketing. Ellis will report to CEO Anthony Finbow, driving strategy and campaigns to further grow revenue and the reach of its product portfolio. Prior to joining Psytechnics, Ellis was at Juniper Networks, where he was Director of Strategic Marketing and Communications, and previously head of Product and Solutions marketing for Europe, the Middle East and Africa. His track record includes tenures at a number of successful blue-chip Silicon Valley companies, including Cisco Systems.

The additional investment and new appointment follow Psytechnics' continued market success in EMEA and the US.

"This initiative will help us significantly speed up our product development and sales capability to meet growing customer demand," commented Anthony Finbow, Chief Executive Officer of Psytechnics. "With the addition of Benjamin's expertise and passion to our strong management team, we look forward to a very exciting year and future."

"We, at 3i, believe that Psytechnics has already demonstrated its technical superiority and pivotal role in improving Quality of Experience for consumers of Internet telephony and video," noted Ian Lobley of 3i. "3i is delighted to support Psytechnics' impressive team in their goal to expand the business even more aggressively to take advantage of the clear market opportunity."

"We are seeing the foundation of Quality of Experience management expressing itself as it relates to Voice over IP monitoring and IPTV," added Finbow. "However, its ultimate destination is in managing multimedia user experiences in the deployment of IMS and Unified Communications. We are ideally placed to take advantage of this inflection point and to enable our customers to make the transition from services and applications to experience delivery."

As the VoIP and IPTV markets converge, the ability to deliver the same high quality of experience will be critical as service providers add new voice and video services. Psytechnics' perspective, as the leader in measuring quality of experience, places it in a unique position to grow across the globe.

About 3i

3i is a world leader in private equity and venture capital. We focus on Buyouts, Growth Capital and Venture Capital and invest across Europe, in the United States and in Asia. Our competitive advantage comes from our international network and the strength and breadth of our relationships in business. These underpin the value that we deliver to our portfolio and to our shareholders.

3i's Venture Capital business focuses on investing in scaleable start-up and early-stage businesses. The business currently manages over 200 investments across Europe, US, Asia and Israel, valued in excess of EUR 1bn. 3i's VC investments fall into four main industry sectors, including healthcare, telecommunications, software and electronics/semiconductors.

3i's recent investments include TransMedics (organ transplant system), Sulake (gaming community), The Cloud (wifi), UDEX (RFID), TransTech (airfield monitoring) and DiBcom (mobile TV) with successful realisations for Interhyp, KuDOS Pharmaceuticals, Arakis, dtms, RedDot, UbiNetics, CSR, Element5, Bookham and many others.

For more information, go to http://www.3i.com

About GIMV

Since its incorporation in 1980 GIMV has grown into Belgium's most important venture capital provider and company-builder. GIMV has now become a major European and international market player. Both in Belgium and abroad, GIMV invests in information and communication technology, life sciences as well as in growth financing and management buy-outs (MBOs) of companies in more traditional sectors. With its own portfolio and third party fund activities together GIMV today manages more than EUR 1.4 billion. GIMV has been listed on Euronext Brussels since 1997.

About New Venture Partners (NVP)

Formed in December 2001, New Venture Partners is a pioneering venture capital investment firm focused on corporate technology spin-outs. Unlike traditional venture capital firms, New Venture Partners bridges the divide between technology corporations and traditional venture capital to commercialize innovations systematically and provide companies with an alternative path to market. Through its unique hands-on approach, working with its established network of exclusive partners and world-class R&D labs, New Venture Partners has developed an impeccable track-record of successful exit valuations of venture-backed information technology companies. With roots in Lucent Bell Labs, and a variety of corporate relationships including British Telecom, Philips Electronics and others, New Venture Partners has been held up as the benchmark for corporate spinout ventures. It has been the founding investors in such companies as Azure, Ltd. (announced purchase by Subex Systems Ltd.), Celiant (purchased by Andrew), Elemedia (purchased by Lucent), Flarion Technologies (purchased by Qualcomm), Ibiquity Digital, InPhase Technologies, Internet Photonics (purchased by Ciena), Liquavista, Lucent Pubic Safety Systems (purchased by Intrado), SyChip (purchased by Murata Corporation), Vallent, and Vidus, Ltd. (purchased by @Road). New Venture Partners now has over $650 million under management.

About BT

BT is one of the world's leading providers of communications solutions and services operating in 170 countries. Its principal activities include networked IT services, local, national and international telecommunications services, and higher-value broadband and internet products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended 31 March 2006, BT Group's revenue was GBP 19,514 million with profit before taxation of GBP 2,040 million.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York. For more information, visit www.bt.com/aboutbt

About Psytechnics

Psytechnics is the global leader in VoIP, IPTV and Mobile Quality of Experience (QoE) assessment solutions to NextGen voice, video and multi-media service providers. Psytechnics' products provid real-time, per-session measurement of end user experience for rapid detection and resolution of service affecting issues. Psytechnics patented technology is at the heart of 5 ITU-T standards and is validated using extensive subjective testing from the company's own state-of-the-art multi-media subjective test facility. Psytechnics QoE products are deployed world-wide in IP, mobile and Next Generation networks, enabling: quality differentiated services, quality based SLAs, intelligent interconnect selection and directed maintenance. Headquartered in Ipswich, UK, with US offices in Boston, Psytechnics was spun out of BT in December of 2000. For more information, please visit www.psytechnics.com

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